LightCues is a team of writers and experts that have worked together for many years on cause-related businesses.
Anthony Zolezzi – Chairman
As an entrepreneur whose efforts have been dedicated to the well-being of both people and the planet, Anthony Zolezzi has moved his base of operations to San Diego in order to focus on ways that sleep and circadian rhythms can enhance consumer health and wellness.
Businesses that Zolezzi has previously built or cofounded have always focused on helping people and animals to live better naturally and range from The New Organics Company line of low priced organic foods for mass retailers (such as Walmart) to Pet Promise pet food, which was created to help sustain organic family farms. Once developed and nurtured, these businesses are sold to larger concerns with the resources to make them even more effective.
Zolezzi is also the author or co-author of five books, the latest of which, “Uncharted Waters,” tells how lessons he learned growing up in a fishing family have helped him to build successful enterprises.
Books Zolezzi has co-authored include:
- Chemical-Free Kids: the Organic Sequel (ASM Books, 2008)
- Do Something: Leave Your Mark on the World (ASM Books, 2008)
- How Dog Food Saved the Earth (ASM Books, 2005)
- The Detachment Paradox: How an objective approach to work can lead to a rich and rewarding life (ASM Books, 2004)
- Chemical-Free Kids; How to Safeguard Your Child’s Diet and Environment ( Kensington / Twin Streams, 2003)
Jeffrey Smith – Managing Director
Jeffrey Smth’s background ranges from Hollywood to High Tech. Smith met Zolezzi when they built Greenopolis, one of the fastest-growing websites in the sustainability space, which was merged into Recyclebank. He specializes in connecting brands, organization and individuals in meaningful ways using digital technologies, such as web sites, smartphone apps and high-end social commerce systems.
Smith’s background includes directing the marketing and content of Greenopolis.com, an award-winning website owned by Waste Management. While there, he created an architecture and workflow for the web site and all social media outreach. His team consisted of eight full-time creatives and over 50 freelance bloggers.
Prior to Greenopolis, Smith produced entertainment content and marketing materials for Hollywood studios including Sony, 20th, Disney and NBC/Universal. He also founded PreviewIt, an online video marketing agency for movie studios, TV networks, record labels and other entertainment companies. Exposed trailers, promos and marketing downloads to millions of users in the early days of the internet, effectively engaging them with clients including Warner Bros Online, History Channel, A&E and Sony Pictures Television.
Sebrina Zerkus Smith – Writer
Sebrina Zerkus Smith’s background includes copywriting duties for major marketing projects from studios such as CBS, NBC and Disney. She has written games and content for children read by thousands around the world as part of her work with The Good Newz Children’s Bulletins.
She is a popular blogger and magazine writer. She has written articles for clients such as Greenopolis, MacAddict, Whole Food Markets and more. Her blog posts have been read by millions of people and continue to rank as the most popular pieces for the websites she’s written for.
Linda Bonvie – Writer
Linda Bonvie is an author and consumer advocate with over 20 years of experience researching and writing about food safety, health and environmental issues. She is the editor of FoodIdentityTheft.com, for which she writes twice weekly blogs, and is co-author of Chemical-Free Kids: How to Safeguard Your Child’s Diet and Environment (2003) and Chemical-Free Kids: the Organic Sequel (2008), as well as The Stevia Story: a tale of incredible sweetness and intrigue (1997).
Articles she has co-authored with her brother Bill have been published in a number of top magazines and many major newspapers. One, an expose on the spraying of passengers on international flights with a toxic pesticide, which was published back in 1993, led to the requirement being dropped by a couple dozen countries after then-Transportation Secretary Federico Pena became personally involved in the issue.